The user selected "Ad blocked view" to report a problem with the ad's position, rather than its content. 
Google’s advertising systems don’t recognize the user’s device as being signed in. The advertiser is using another company to show the same ad. A user visits a website outside the Google Display Network. This can happen under any of the following circumstances, among others: Sometimes, Google will not be able to provide a "Stop seeing this ad" option, and will provide an option to "Report this ad" instead.Īfter a user mutes an ad, that same ad may be shown to the user again. 
Not interested in this ad (focused on targeting mismatch and ads personalization).Ad was inappropriate (focused on potentially inappropriate content).Ad covered content (focused on page layout / ad rendering behavior).Seen this ad multiple times (focused on ad frequency/remarketing).Optionally indicate a reason for no longer wanting to see the ad. Click or tap x on the ad the user wants to mute.Visual features, advertiser, and ad landing page are all contributors to ad similarity.
"Mute This Ad" is a small overlay that appears in the top right corner of a creative. It allows a user to specify they no longer want to see an ad, and tries not show the user the same ad, or a similar ad, again.
Publishers: More relevant ads for users, higher site satisfaction, and greater user engagement. Advertisers: No longer pay to show ads to people who aren't interested. Users: Greater control over their ad experiences. The "Mute This Ad" feature provides users with the ability to close or to stop seeing ads and signal which ads aren’t interesting to them.
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